I lead creative and media buying for the JDL Ventures brands. I design the investor and operator creatives that run across Meta and beyond, and manage the campaigns that put them in front of the right audience.
I pair design with performance — testing hooks and creatives, watching cost-per-lead, and iterating fast on what the numbers say is working.
My work is where the brand's story becomes the ad that actually gets the click.
I get the biggest kick out of a creative that drops cost-per-lead overnight.